AL ASRA VISSION MISSION

OUR VISION

  • To become the synonym for high quality sanitary products across the globe in pursuit of quality, safety, design and value for money.
  • To develop our brand with high top of mind recall value and a benchmark for product quality and customer delight.
  • To build a valuable team imbibed with constructive social responsibility.

OUR MISSION

  • To expect, meet and overcome all challenges with determination.
  • To develop and implement innovative strategies towards product development and delivery.
  • To deliver quality and value to our customers.
  • To continuously strive for excellence in all our endeavors and to conduct business fairly and ethically be it towards customers, associates and society
BRAND VALUES
  • INTEGRITY : As a values-driven company, we are fair, honest, transparent and ethical in our conduct; everything we do must stand the test of self-scrutiny.
  • INNOVATION : We are passionate about achieving the highest standards of quality through innovation.
  • RESPONSIBILITY : We integrate social principles in our business actions and promise the best for the society.